Saturday, January 18, 2014

Nokia Acquired By Microsoft But Not Easy to Miantain

Acquisition of Nokia's handset business to Global tech giants Microsoft Windows powered phone then acquired control of the company , but Nokia 's entire legacy will not be easy for him to handle . Cheap handsets Nokia has its majority stake in the business . In emerging economies , including India Nokia Asha series handsets such as cheap is very big business . But Microsoft is not considered the level of market expert player .

However , Microsoft Chief Executive Officer Steve Ballmer tried to clear his position on this is expected . Balmer said the company cheap phone market sees as expensive phone market entrance . The smartphone market is booming - these cheap phone market passes on the way to thrive . Additionally , the Lower End of the world calls us a glimpse of its services will assist in delivering the most part .
Nokia knows how to reign ended
Microsoft completely disagree with this assessment somewhat knowledgeable . Research and consulting firm Knwarjes Cola says Jayant Sadodar catalyst that Microsoft may experience missing . Nokia's key markets like India has a long experience in the field of retail and supply chain was achieved . Mathematics of non- smartphone handset business , especially in emerging markets is vastly different .

Cola actively involved in the supply chain management of the market , by means of Distibsin mouth publicity and brand building needs work . Circulation in the budget market is not included in Microsoft's DNA . Nokia in India is deep enough to reach . Autelts two million outlets in the country, 70,000 of which are sold only Nokia handsets . The world's largest manufacturing plant in Chennai, the company is present .
In October, the research firm Nielsen 's top handset the Nokia brand was chosen . Microsoft will not only compete with Samsung , but carbon and local brands like Micromax phones with Google's Android operating system for three - four thousand are sold at Rs . Nokia Asha brand in the market , these companies did not give a chance to the head . April-June quarter this brand was only sold 43 million phones . Hope brand in the previous quarter , the company had sold 50 million phones .

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